Exclusive: Jennifer Lopez Says You’ll Always Find This Sexy Shoe Staple in Her Fall Wardrobe


The multihyphenate shows off the latest styles from her JLO JENNIFER LOPEZ collection in a fun campaign called HIT PLAY, while sharing a few of her favorite fall fashion tips with InStyle.

Jennifer Lopez Hit Play Campaign


Once the cooler weather hits and trees start shedding their leaves, there’s no denying that things can feel pretty gloomy. It’s part of the reason why we’re fans of incorporating fun, colorful fashion into our fall wardrobe — and, it seems, that Jennifer Lopez feels the same.

For her Fall ’21 JLO JENNIFER LOPEZ collection, the singer, actress, and businesswoman designed a variety of shoes that will no doubt add a little joy to our lives each time we slip them on. From crystal-adorned sky-high boots to sweet pairs of sneakers — all of which from $40 – $160, and are exclusively available on DSW.com/jlo — these items may just be the overall outfit and mood booster we need right now.

Celebrity Stylist Dani Michelle Says These Are the Shoes to Invest in for Fall ’21

Plus, that news didn’t already make your day, this latest launch also comes with the perfect campaign to match.

Called HIT PLAY, the images show Lopez posing around an arcade in her new designs. Her lucite heels shine as she kicks up her feet, while her beige over-the-knee boots stand out against all the neon colors.

Jennifer Lopez Hit Play Campaign


HIT PLAY is also references an 8-bit interactive video game that can be played on DSW’s site — yet another impressive thing to add to Lopez’s resume. According to a press release from DSW, players will be able to “navigate the JLo avatar to jump through city streets, capturing JLO Jennifer Lopez shoes for points and ultimately reaching a DSW store surrounded by her Fall ’21 collection.”

Additionally, JLO JENNIFER LOPEZ will also be dropping a HIT PLAY capsule collection, where extremely special, limited-edition styles will be released every few weeks. Of course, that’s how you can get your hands on the lucite wedges the star wears in these sexy photos — but you need to act quick! Once they’re gone, they’re gone for good.

In an exclusive e-mail interview with InStyle, ahead, Lopez shared a few details about this new release, along with what inspired the campaign and a few of her fall essentials.

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